Playstation 3 To Die For

Sony's Playstation 3 game console is official released today. Since Monday, people have been camping in line at the supply stores like Best Buy. This morning, at a large retail store in Orlando, there was a very limited number of the Playstations available. The first four buyers had to be escorted to their cars by policemen, for fear of physical harm from a crowd of bystanders/failed buyers!
In another incident in Fort Lauderdale a man was attacked and shot outside a Wal-Mart, when he failed to hand over his newly purchased Playstation 3.
How does ordinary people transform into mental cases over a game console?! Part of the answer propably lies in the fact that within hours of it's release, some of these game consoles were for sale on E-Bay for 5-7 times it's retail price of $599.