Setanta's False Advertising

I previously Blogged that Setanta Sports, the sole broadband broadcaster of the Rugby World Cup in North-America, offers PPV (Pay per View), monthly and annual subscriptions to the WC games.
The annual subscription is outrageously expensive and the quality only so-so. But if you're like me, you enjoy rugby and after all, the RWC is only once every four years. So I signed up for the monthly subscription.
After you pay and log on, a new message appears, informing you that in fact, you - as a mere, lowly monthly subscriber - are only eligible to watch re-runs of last years Scottish Rugby League and some Irish Footbal re-runs. This is the same company who's front page is splashed with RWC feautures - "If you sign up now..."

Turns out you actually need to sign up for the annual subscription to see any rugby.

Of course I immediately cancelled my subscription. It seems that I'm not the first frustrated customer who's been fooled by their clever tactics. This is the automated message that appears when you write to the Helpdesk (There is, of course, no number to call):
"The world cup games are available live either as part of the Annual subscription or individually in the PPV event list. They are not however included as part of the monthly subscription.
We are more than happy to cancel and refund your monthly subscription under the circumstances – please let us know if you’d like this done."

Not a company I'd support.